Store of Mav

Store of Mav is a creative apparel and merchandise store inspired by foxes, movement, music, and stories.

The store brings together sporty collections, streetwear, children's products, character merchandise, and music-inspired designs connected to the adventures of three very different foxes and the unusual friends they meet along the way.

Some products come directly from the world of Hidden Fox — including apparel and merchandise inspired by electronic music, visual storytelling, live performances, and the mysterious masked fox behind it all.

Others explore a wider world of movement, personality, and adventure through original fox symbols, energetic graphics, and character-driven collections.

This is more than a single clothing line.

It is a growing store built around different styles, stories, and ways of expressing yourself.

Three foxes. Three energies.

At the heart of the store are three foxes with very different personalities:

Hidden Fox is calm, observant, intelligent, and mysterious.

Ethan is thoughtful, grounded, loyal, and quietly brave.

Maverick is impulsive, creative, funny, and proudly unpredictable.

Together, they represent balance between calm and chaos, thought and instinct, mystery and humour. Their adventures — and the worlds surrounding them — inspire many of the collections found at Store of Mav.

Made for movement, expression, and everyday life

Store of Mav collections may include:

• sporty and active-inspired apparel
• modern streetwear and everyday clothing
• Hidden Fox music merchandise
• original fox-themed designs
• children's clothing and accessories
• character and story-based merchandise
• limited collections and experimental drops

Some designs are bold, colourful, and energetic. Others are minimal, subtle, and easy to wear. The aim is not to force every product into one style, but to build a store where different moods and personalities can exist together.

Designed in Finland

The products and original graphics are designed in Finland and draw inspiration from movement, gaming, electronic music, animation, humour, and imaginative storytelling.

Each item is made on demand through selected production partners, including Printful. This helps reduce unnecessary overproduction while allowing the store to continue experimenting with new designs, collections, and ideas.

Because products are made individually after an order is placed, every release can remain flexible and evolve alongside the characters, music, and stories behind it.

Maverick Approved

Store of Mav takes its name from Maverick — the loudest, most chaotic, and possibly most enthusiastic marketing fox in the group.

Nobody is completely certain where he finds all the products.

It may be better not to ask.

But every item that makes it into the store is, at least unofficially:

Maverick Approved.

Built to evolve

Store of Mav operates under LevelingUp Studios, a creative platform focused on experimentation, growth, music, visual storytelling, and original worlds.

The store begins with foxes, apparel, and music merchandise — but it is designed to grow into something broader.

New characters will appear.
New stories will be told.
New collections will take shape.

Three foxes. Many worlds. One very unpredictable store.